Cupbop: Bringing Korean BBQ to the Streets and Beyond

Cupbop is more than just a clever name — it’s a food revolution that turned Korean barbecue into a fast, fun, and flavorful street food sensation. What began as a single food truck serving up bold Korean flavors in Utah has grown into an international brand with hundreds of locations, all while keeping its playful spirit and authentic taste.

The Beginning: Korean BBQ in a Cup

Cupbop started in 2013 in Salt Lake City, Utah, when a group of friends — Jung Song, Junghun Song, and their team — had an ambitious idea: to take traditional Korean barbecue and make it accessible to everyone. Instead of serving the meal on large plates with side dishes, they packed it all into one convenient cup — rice, noodles, meat, and a drizzle of signature spicy-sweet sauce.

The result? A meal that was quick, portable, and bursting with flavor. Their slogan, “Shh… Just Eat!” perfectly captured the energy and attitude of the brand — casual, funny, and a little rebellious.

The Food: Bold, Customizable, and Addictively Good

At its core, Cupbop’s menu celebrates the best of Korean comfort food with an American twist. Customers can choose their base — typically rice or noodles — and top it with savory proteins like spicy pork, Korean-style beef, chicken, or tofu. Each bowl is finished with a choice of sauces that range from mild to “fire level” hot, depending on how adventurous you feel.

The flavor balance is what makes Cupbop stand out: smoky grilled meat, tangy sauce, crunchy veggies, and fluffy rice all come together in one satisfying cup. It’s comfort food that’s both familiar and exciting, appealing to longtime fans of Korean cuisine and newcomers alike.

From Food Truck to Franchise Success

Cupbop’s rise was fast and organic. The original food truck built a loyal following thanks to its energetic staff, loud music, and signature bright yellow design. It wasn’t long before the demand led to brick-and-mortar restaurants popping up across Utah — and soon, across the United States.

The brand’s big break came when it appeared on the TV show Shark Tank in 2022. The founders’ energy and humor impressed both the audience and investor Mark Cuban, who decided to back the business. That exposure helped Cupbop reach a national audience and expand its footprint even further.

Global Growth and Cultural Connection

Cupbop didn’t just stay in America. The concept has gone international, with locations in several countries, including Indonesia and South Korea. What makes Cupbop special is how it blends cultures — it introduces authentic Korean flavors in a way that’s fun, fast, and approachable.

The company has also kept a strong sense of community and humor. Their stores are filled with bright colors, playful slogans, and a casual atmosphere that reflects the founders’ personalities. They’ve managed to make Korean BBQ feel both exotic and totally down-to-earth.

The Secret Ingredient: Personality

What really sets Cupbop apart isn’t just its food — it’s the vibe. Every location embraces a friendly, upbeat energy that mirrors its street food roots. Employees often shout greetings, crack jokes, and serve food with infectious enthusiasm. Eating at Cupbop feels like joining a celebration rather than just grabbing a meal.

A Modern Street Food Success Story

Cupbop is a reminder that innovation doesn’t always mean invention — sometimes it means taking something beloved and presenting it in a new way. By combining the boldness of Korean cuisine with the convenience of fast-casual dining, Cupbop created a movement that continues to grow across the world.